Don't Buy RedDot - But if you must Buy RedDot, buy in Europe

European Pricing is 1/4 of North American Pricing.

Thinking about buying RedDot? Then I have three pieces of advice:

• Don’t. Have you learned nothing from this blog?
  
  
• For the love of god, don’t. Seriously. Do you think I wrote this stuff for the pleasure of it?
  
  
• Ok. Fine. If you must buy it, buy it in Europe.

About two years ago, I asked RedDot for a quote for a customer who had seen their demos and drank their cool aid. The Southern US RedDot rep came back to me with a figure of $62,000 for the modules they wanted.

The company is a multinational. They called their German branch (who also used the product). They asked how much they paid for the same modules:

$12,000 Euros.

Now I know our dollar has fallen, but it sure as hell has not fallen that much. And I’m no math whiz, but it seems to me that RedDot is charging its European customers 75% less than they’re soaking their US customers for.

Bottomline
Don’t buy RedDot. If you must buy RedDot (say someone has pictures of you in a compromising position – or pictures of your boss in a compromising position), buy it in Europe.

You’ve got two options here:

1. If you have European operations, buy it through them.
   
   
2. If you don’t, then contact a European RedDot integrators. They’ll be happy to help you out. There is no reason why you can’t set up RedDot CMS in Europe and have it publish to a North American based web server. This is the internet after all.

I don’t think it’s worth paying anything for RedDot when you’ve got less expensive, more mature systems like Tridion, Sitecore and Hot Banana.

But if you insist on tossing money into a hole and burying it, toss in as little in as possible. Buy in Europe.